Based in New York City’s «Soho» District, 3×1 is both a flagship store and factory space, with a complete jean manufacturing facility at its center. Never before has a concept married the detail and production process within a modern day store environment and by doing so, 3×1 offers an unprecedented vantage point to experience every nuance of creating the world’s most exceptional jean.
«People love to learn how things are made; there’s always something magical about seeing how it’s done. Perhaps it’s a sign of the times, but the thought that most resonates with me today is one of quality, uniqueness and whenever possible, complete transparency into the process itself.»
Scott Morrison – founder and designer of 3×1