The Japanese premium denim brand Momotaro was founded (2006) in Kojima in Okayama, a place where time still passes slowly. It is a place where tradition lives on and artisans continue to weave their textiles meticulously using techniques passed down through generations.
«The small coastal town moves at an unhurried pace from the rest of the world and simply being there can make you feel relaxed.»
In the 60's, the young Japanese customers demanded jeans. They imitated American as well as Japanese movie stars clad in denim. But it wasn't until decades later that the quality of Japanese jeans equalled that of the genuine American jeans.
Momotaro is Japanese for «peach boy». In one of the five great Japanese folklores the peach boy is born out of a giant peach, and he grows up to defeat the ONI and become a healthy and honourable man.
Momotaro Jeans uses only the best natural raw materials and dyes the cotton yarn with natural indigo blue to weave the original denim using its vintage looms by hand.